Post thumbnail of Eyeballs and the Coxial Money Funnel
24 October 2009
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Eyeballs and the Coxial Money Funnel

First there was free TV over the airwaves.  Advertisers were thrilled to get in front of millions of eyeballs at one time, especially with the emotional, engaging video.
Then there was cable TV that we had to pay for, though we did get HBO with no commercials.  The rest of the …

Post thumbnail of Pre-roll Video Ads – Do Viewers Wait For the Content?
21 October 2009
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Pre-roll Video Ads – Do Viewers Wait For the Content?

If you’ve ever clicked to a video clip on CNN, Fox, or MSNBC you have probably seen a pre-roll ad.   Did you watch the ad, and wait to see the clip you wanted to see?   According to BeetTV.com, you probably did.   And that may be the result …

Post thumbnail of YouTube:  Over 1 Billion Served! (every day!)
12 October 2009
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YouTube: Over 1 Billion Served! (every day!)

Way back when you could pass a McDonalds and see the count on the sign out front that showed how many millions of burgers they had served. Eventually this count was replaced by “Millions and Millions Served” which I believe is now “Billions and Billions Served.”
So here comes YouTube with …

Post thumbnail of Hulu Grabs the Big Bucks
9 October 2009
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Hulu Grabs the Big Bucks

As newspapers and magazine’s cringe in pain seeing advertising dollars disappear, Television executives should take note of the recent announcement that Hulu has signed a major ad deal.  Mediavest (http://www.mediavestww.com), a major media buying firm based in New York and Los Angeles, diverted dollars that were targeted for television to …

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7 October 2009
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Broadband Adoption and Online Video

A few takeaways from the articles referenced below. Most people in the US have access to a broadband connection. According to the numbers below, 96% of Americans do. Most people prefer to watch video programs on their televisions, while leaning back on the couch or recliner. As you’ll see below, …

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