Eyeballs and the Coxial Money Funnel

First there was free TV over the airwaves.  Advertisers were thrilled to get in front of millions of eyeballs at one time, especially with the emotional, engaging video.
Then there was cable TV that we had to pay for, though we did get HBO with no commercials.  The rest of the networks had advertisements, and the advertisers were thrilled to get in front of millions of eyeballs at one time.
Now there is the Internet, which we pay for ON TOP of our cable TV bills.  You can’t go to a website without seeing an ad.   You can even watch a video using your Internet connection, which you pay for, where you will see a video “pre-roll” ad.  Obviously there are advertisers out there that still care about where my eyeball focuses.
Now we’re hearing talk of Hulu.com, coming to me across the Internet connection I pay for, will start charging for access to their video library.
I don’t watch a ton of TV, but if you’ve read my post on Netflix – delivered over the Internet to my Roku box – you know that quite a bit of the programming I do watch comes from Netflix, who I pay each month, across my Internet connection, which I also pay for each month.
So there is this coxial cable that runs into my house that SUCKS MONEY OUT OF MY BANK ACCOUNT.
What ever happened to the value of my eyeball?

First there was free TV over the airwaves.  Advertisers were thrilled to get in front of millions of eyeballs at one time, during the evening news or a sporting event.

Then there was cable TV that we had to pay for, though we did get HBO with no commercials.  The rest of the networks had advertisements, and the advertisers were thrilled to get in front of millions of eyeballs at one time.

Then there was the Internet, which we pay for ON TOP of our cable TV bills.  You can’t go to a website without seeing an ad.   You can even watch a video using your Internet connection, which you pay for, where you will see a video “pre-roll” ad.  Obviously there are advertisers out there that still care about where my eyeball focuses.

Now we’re hearing talk that Hulu.com will start charging for access to their video library.    Well, I pay to see Netflix content over my Internet connection, so what the heck.   And I pay Vonage each month to make my phone available over my Internet connection.   And I pay the cable company every month to get my TV over the  same connection… wait a minute….

So there is this coxial cable that runs into my house that SUCKS MONEY OUT OF MY BANK ACCOUNT!

What ever happened to the value of my eyeball?

Posted by Chuck Ebbets   @   24 October 2009

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