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7 October 2009
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Broadband Adoption and Online Video

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A few takeaways from the articles referenced below. Most people in the US have access to a broadband connection. According to the numbers below, 96% of Americans do. Most people prefer to watch video programs on their televisions, while leaning back on the couch or recliner. …

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6 October 2009
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Squeezing More Value Out of Your Video Ad

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There is no doubt there is a storm of cash heading towards video programming delivered over the Internet. When you’re paying a set price per 1,000 sets of eyeballs (PPM), and when you’re in a good position to negotiate, an advertiser can squeeze huge value out …

Post thumbnail of Online Video Advertising Will Grow by 32% This Year
5 October 2009
Continue reading Online Video Advertising Will Grow by 32% This Year

Online Video Advertising Will Grow by 32% This Year

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Based on the information below, it looks like there will be more advertising dollars to work with in the coming year for live and on-demand programming. We’ve seen this with many of our content producers – major advertisers are starting to get in the game. The …

Post thumbnail of TV vs The Web:  How viewing habits differ
3 October 2009
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TV vs The Web: How viewing habits differ

People watch TV primarily to entertain themselves. ¬† They don’t typically tune into a channel that tells them about their health, home, or car insurance. ¬†Most folks don’t sit down on the couch to watch a 5 minute clip about how to install a new rotisserie on a gas grill, …

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