Viewing Category : Streaming Industry

Post thumbnail of Hulu Grabs the Big Bucks
9 October 2009
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Hulu Grabs the Big Bucks

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As newspapers and magazine’s cringe in pain seeing advertising dollars disappear, Television executives should take note of the recent announcement that Hulu has signed a major ad deal.  Mediavest (http://www.mediavestww.com), a major media buying firm based in New York and Los Angeles, diverted dollars that were …

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7 October 2009
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Broadband Adoption and Online Video

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A few takeaways from the articles referenced below. Most people in the US have access to a broadband connection. According to the numbers below, 96% of Americans do. Most people prefer to watch video programs on their televisions, while leaning back on the couch or recliner. …

Post thumbnail of Online Video Advertising Will Grow by 32% This Year
5 October 2009
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Online Video Advertising Will Grow by 32% This Year

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Based on the information below, it looks like there will be more advertising dollars to work with in the coming year for live and on-demand programming. We’ve seen this with many of our content producers – major advertisers are starting to get in the game. The …

Post thumbnail of TV vs The Web:  How viewing habits differ
3 October 2009
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TV vs The Web: How viewing habits differ

People watch TV primarily to entertain themselves.   They don’t typically tune into a channel that tells them about their health, home, or car insurance.  Most folks don’t sit down on the couch to watch a 5 minute clip about how to install a new rotisserie on a gas grill, …

Post thumbnail of Why did I choose online video as my profession?
15 September 2009
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Why did I choose online video as my profession?

HTML. Javascript. SQL. Cold Fusion. CMS. Flash. CSS. PHP. Video. It seemed like a natural progression.  As a user, I know I want to WATCH the owner’s manual, the chef prepare a meal and the setup instructions for my new Cuisinart. I want to SEE and TALK TO my family. …

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