Viewing Category : Streaming Industry

Post thumbnail of YouTube:  Over 1 Billion Served! (every day!)
12 October 2009
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YouTube: Over 1 Billion Served! (every day!)

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Way back when you could pass a McDonalds and see the count on the sign out front that showed how many millions of burgers they had served. Eventually this count was replaced by “Millions and Millions Served” which I believe is now “Billions and Billions Served.”
So …

Post thumbnail of Hulu Grabs the Big Bucks
9 October 2009
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Hulu Grabs the Big Bucks

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As newspapers and magazine’s cringe in pain seeing advertising dollars disappear, Television executives should take note of the recent announcement that Hulu has signed a major ad deal.  Mediavest (http://www.mediavestww.com), a major media buying firm based in New York and Los Angeles, diverted dollars that were …

Post thumbnail of Broadband Adoption and Online Video
7 October 2009
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Broadband Adoption and Online Video

A few takeaways from the articles referenced below. Most people in the US have access to a broadband connection. According to the numbers below, 96% of Americans do. Most people prefer to watch video programs on their televisions, while leaning back on the couch or recliner. As you’ll see below, …

Post thumbnail of Online Video Advertising Will Grow by 32% This Year
5 October 2009
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Online Video Advertising Will Grow by 32% This Year

Based on the information below, it looks like there will be more advertising dollars to work with in the coming year for live and on-demand programming. We’ve seen this with many of our content producers – major advertisers are starting to get in the game. The opportunities we’ve seen have …

Post thumbnail of TV vs The Web:  How viewing habits differ
3 October 2009
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TV vs The Web: How viewing habits differ

People watch TV primarily to entertain themselves.   They don’t typically tune into a channel that tells them about their health, home, or car insurance.  Most folks don’t sit down on the couch to watch a 5 minute clip about how to install a new rotisserie on a gas grill, …

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