Viewing Category : Monetization

Post thumbnail of Squeezing More Value Out of Your Video Ad
6 October 2009
Continue reading Squeezing More Value Out of Your Video Ad

Squeezing More Value Out of Your Video Ad

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There is no doubt there is a storm of cash heading towards video programming delivered over the Internet. When you’re paying a set price per 1,000 sets of eyeballs (PPM), and when you’re in a good position to negotiate, an advertiser can squeeze huge value out …

Post thumbnail of Online Video Advertising Will Grow by 32% This Year
5 October 2009
Continue reading Online Video Advertising Will Grow by 32% This Year

Online Video Advertising Will Grow by 32% This Year

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Based on the information below, it looks like there will be more advertising dollars to work with in the coming year for live and on-demand programming. We’ve seen this with many of our content producers – major advertisers are starting to get in the game. The …

Post thumbnail of Should I serve ads against my video?
18 September 2009
Continue reading Should I serve ads against my video?

Should I serve ads against my video?

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I’m not sure about you, but I’m more than willing to watch a commercial if I get to watch golf, football, baseball and the news online for free. YouTube, Hulu, Joost, Vimeo – all these sites deliver tons of ad-supported video to consumers for free. Please …

Post thumbnail of Can video help me sell more of my product or service?
17 September 2009
Continue reading Can video help me sell more of my product or service?

Can video help me sell more of my product or service?

This topic covers a lot of ground. Whether you are a company that sells lawn mowers and wants to highlight your safety features, or a company that sells grass seed and wants to educate your customer on best practices, video can help. It is much more compelling and entertaining than …

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